🏁 Case Study: Steffes Group

143 Classic Cars • 3 Days • $1M Over Projections • 0 Arbitrations

A steffes logo with a red border on a white background.

When Every Image Matters: A Collector Car Auction Done Right


The Client – Steffes Group Auctioneers

Steffes Group is a nationally respected auction firm known for executing high-value estate and equipment sales with precision, integrity, and market expertise. When they were commissioned to manage a prestigious classic car auction for The Classic Car Collection Museum (now The American Automobile Experience) in Kearney, Nebraska, the expectations were high — and the timeline, extremely tight.


To meet those demands, Steffes Group turned to Luxe Professional Automotive for a monumental task:
Photograph, document, and deliver auction-ready catalogs for 143 classic vehicles — in just three 10-hour days.


The Challenge – 143 Classics, 3 Days, Zero Room for Error

The project was as ambitious as it was complex:

  • Vehicles ranged from the late 1800s to the mid-1970s
  • All 143 cars had to be photographed in detail for online auction listing use
  • The shoot was confined to the museum floor — no reshoots or revisits possible
  • Final photos had to support online-only bidding, with no in-person inspections
  • Steffes required full auction listing readiness with zero arbitrations


To add to the intensity:
The Luxe Professional Automotive team had access to the vehicles for only three 10-hour days — and there was no margin for delay or mistakes.


The Plan – Strategic Workflow & Seamless Collaboration

This was not just a shoot — it was a high-speed operation requiring flawless execution.


Under the leadership of Jaikeb Lawrence, founder and lead automotive photographer at Luxe.Vision, and in close collaboration with Ashley Huhn, Director at Steffes Group, a full-scale execution plan was developed, refined, and deployed — all within just three weeks from initial request to shoot day.


The collaboration between both teams ensured that every logistical detail, creative standard, and personnel assignment was aligned long before the first photo was taken.


🟨 Key Components:

  • A shared, cross-team workflow designed for speed and precision
  • 16 dedicated Steffes team members assisted on-site
  • A remote-controlled turntable streamlined vehicle rotation and staging
  • Luxe Professional Automotive’s predefined shot strategy included:
  • Exterior walkarounds
  • Interior framing and close-ups
  • Engine bay, trunk, undercarriage (as available)
  • VIN tags, labels, and known disclosure areas


Executing a job of this scale — 143 vehicles in 3 days — would normally take weeks or even months to coordinate. Luxe.Vision and Steffes Group pulled it off in just 21 days from planning to completion.


The Results – $1M+ Over Projections, 0 Arbitrations, 100% Success

The sale was a resounding success:

✅ 143 vehicles documented and delivered on schedule
✅ Over $1.25 million above Steffes Group’s original projected sale value
✅ Zero arbitrations — not a single buyer contested the condition of their purchase
✅ Vehicles sold sight-unseen, fully based on online listings and Luxe.Vision catalogs
✅ Collaboration with Dennis Gage of My Classic Car helped amplify auction visibility
✅ High praise from both Ashley Huhn (Director, Steffes Group) and bidders alike



🎥 “These catalogs made our job easier, our listings more trusted, and the cars more desirable. Jaikeb completely overdelivered.”

— Ashley Huhn, Director, Steffes Group


Why It Worked – Trust Through Visuals, Built at Scale

This case study isn’t just about quantity — it’s about precision, process, and partnership.


At Luxe Professional Automotive, we believe every photo is a form of Investment Safeguarding — protecting the value of an automobile by capturing it clearly, completely, and professionally.


Our system works because it’s grounded in:

  • Decades of automotive marketing experience
  • A deep understanding of buyer psychology and online listing behavior
  • A scalable process that doesn’t compromise on quality
  • A team trained to operate under pressure — and still deliver with polish

Thinking of Selling a Collection or Hosting an Auction?

Whether you’re managing a single-car estate listing or a full-scale private museum, Luxe Professional Automotive is your trusted partner in visual presentation and value protection.


We specialize in:

  • Auction photo catalogs
  • Private collection documentation
  • Visual merchandising for classic, exotic, and investment-grade vehicles
  • Strategic photography that stops the scroll and earns the click


📍 Based in Kansas City. Serving clients nationwide.
📞 Let’s talk about your collection. Contact Us


Classic Car Photography Highlights